Hey there!

I'M KATIE HOBSON

With over a decade of experience in branding, packaging, and product management, I bring bold ideas to life through innovative, market-driven design. As an Art Director specializing in food and lifestyle products, I’ve led creative teams, collaborated with powerhouse brands like Disney and Netflix, and crafted best-selling products found in major retailers. Equal parts strategist and designer, I thrive at the intersection of aesthetics and functionality—where great design isn’t just beautiful, but purposeful.

RESUME

Want a closer look at my experience and expertise? Download my resume to see the full scope of my work in branding, product development, and creative leadership.

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Great leadership is more than just vision—it’s about strategy, collaboration, and execution. See how I’ve built teams, streamlined processes, and driven innovation to create lasting impact.

Difference

MAKING A

VIEW CASE STUDIES

KIND WORDS

I've had the absolute privilege of working closely with Katie for over four years, and I can confidently say she is one of the most talented and dedicated professionals I've ever met. As an Art Director, she is nothing short of phenomenal—her creative problem-solving skills are unmatched, and she has an incredible ability to think on her feet, no matter the challenge. I can't recommend her highly enough!

- Alison Lee

CREATIVITY MEETS STRATEGY

Insightful Design

As a designer with a passion for blending creativity with analytics, I thrive on solving complex problems with visually compelling solutions. Whether developing innovative branding or crafting seamless product experiences, I bring a balance of logic and creativity to every project. By combining strategic thinking with artistic flair, I create designs that not only look great but also drive results.

PORTFOLIO

Find me on

INSTAGRAM

Season ‘98 — creative brief 2 from #thepassionproject by @nataliegollop.

I love the idea of regular passion projects like what Natalie is doing. I just needed a creative outlet, and this was the perfect little exercise.

Shoutout to Hannah Morgan for the photography.
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#logodesign #logodesigns #rebrand #branding #logodesigner #logomaker #adobeillustrator #femalecreatives #brandchallenge #brandidentydesign #typography #typographydesign #typographylogo #packagingdesign #creativepackaging

Anyone who knows me, knows that I am a giant planner and goal-setter. Each week, month, and year requires hours of planning and listing to create even an idea of how to optimize each precious hour in the day. But I don't make "resolutions." I started doing the word of the year in 2012 when I was still in high school. My first word was REMEMBER, which I thought was all about making memories but it turned into something incredibly spiritual.

Since then, it appear the word of the year or one little word has spread like wildfire. I have thoroughly enjoyed learning about everyone's goals and aspirations for the year in one short word.

2020's word was FOCUS. I picked this word with my husband @chef.chobson to try and simplify and maximize our goals. Reviewing the list we make a year ago, we put in a ton of focus and accomplished over 85% of our yearly goals. And the other 15% were prevented because of COVID (like vacationing). And although I am incredibly proud, I know that there were times when I was absolutely exhausted.

Which is why 2021's word is going to be HEALTH. I love that this word encompasses so much more than the obvious physical and mental health, but also spiritual, marital, financial, intellectual, etc. I want to be a little more selfish this year. I want to be more intentional and do better to avoid unnecessary stress. I want to HEAL this year after the traumas of last year. I want to improve what I can to make various areas of my life a little more HEALTHY.

So here's to a happy and healthy year.
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#wordoftheyear #2021wordoftheyear #2021word #woty #onelittleword #onelittleword2021 #creatinghapppy #wordsofaffirmation #guidingwordoftheyear #positivemindset #wordsoftheyear #guidinglight #guidingwords #selfcarematters #mentalhealthmatters #wordsofwisdom #wordsofencouragement #wordsoflife #wordsofadvice #hello2021 #2021goals

Happy new year y'all! Here's to making 2021 a year full of progress, focus, confidence and good goals! Has anybody decided their goals/word of the year yet? I think that's what this weekend is for.
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#creativewomen #creatinghapppy #womenoftype #ladieswhodesign #colormehappy #graphic #graphicdesign #femalecreatives #branddesign #branddesigner #adobeillustrator #typematters #createdtoday #creative #illustration #goodtype #typography #design #graphicdesign #lovewhatido #type #2021 #bye2020 #happynewyear #newyear #january2021

This was my phone background for a lot of this year. I actually made this years ago when I was still in college and I thought "life was hard"...lol you guys. We have all had quite a heartbreaking year, full of unmet expectations, lost hope, dashed dreams, canceled plans. And that's okay. Cause you are still here, you are stronger because of it, you are still doing great things every single day. I'm not going to say that next year is going to be better. What I am going to say is keep making plans, because the unexpected always happens and it transforms you into the most beautiful, powerful, inspiring version of you. We got this. Here's to what we learned in 2020.

Who wants the background version of this? My anxiety makes me hesitant to use stories, but I would do it for you 💕
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#creativewomen #creatinghapppy #womenoftype #ladieswhodesign #letteringdaily #togetherweletter #colormehappy #graphic #positivequote #positivevibes #motivation #quoteoftheday #positive #positivemindset #positivethinking #quote #positivity #graphicdesign #thedailytype #goodtype #femalecreatives #branddesign #branddesigner #adobeillustrator

Just a little evening post to say I hope y’all had a wonderful Christmas Day, and that you can carry the holiday spirit with you into the next year! Love, Schwendi
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#merrychristmas #happyholidays #christmasdesign #adobeillustrator #creatives #vector #graphicdesigner #femalecreatives #femaledesigner #designinspiration

I've been thinking about gratitude a lot this month. Not only because of Thanksgiving, but because of everything that has made this whole year. Recognizing blessings makes all situations feel better. I was reminded of this song I'm pretty sure my high school english teacher sang to us one year, but the message is wonderful:
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I've got a heart that can hold love
I've got a mind that can think
There may be times when I lose the light
And let my spirits sink
But I can't stay depressed
When I remember how I'm blessed
(Grateful by John Bucchino)
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Here's to monthly reflections, to being grateful, to being blessed.
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#givethanks #trulyblessed #dulygrateful #graphicdesign #typography #womenoftype #artistsofinstagram #adobeillustrator #procreate #procreateletters #letteringart #femaledesigners #typespire #typedesign

My husband came up with this idea at the beginning of the season, and he thought it was so funny he wants to hang it in the kitchen. I finally got around to making it. Here’s to hoping your season is sweet and spooky.

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#graphicdesign #adobeillustrator #spooky #spookyseason #fallcolors #womenartistsofinstagram #femaleartistsofinstagram #vectorart #pumpkinart #happyhalloween

Happy September. Here’s a little happy fall floral to get us started with the month, a lot is going to happen.
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#graphicdesign #adobeillustrator #floralart #happyseptember #fallcolors #womenartistsofinstagram #femaleartistsofinstagram #scandinaviandesign #vectorart

I went camping last weekend. It was a nice little summer escape, my favorite days were spent kayaking on the lake. We saw so much wildlife too, including four bears that walked through our campsite 🐻🐻🐻🐻. I’m a happy camper.
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#graphicdesign #typography #womenoftype #happycamper #artistsofinstagram #adobeillustrator #procreate #procreateletters #letteringart #femaledesigners #typespire #typedesign

Sending out Good Vibes. When you focus on the good, the good gets better.
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#graphicdesign #typography #womenoftype #goodvibes #artistsofinstagram #adobeillustrator #procreate #procreateletters #letteringart #femaledesigners #typespire #typedesign

Welcome to House of Schwendi — Creative Studio. I made a goal this month to spend more time on my hobbies-try some new things and hopefully relax a little bit. Instagram will be there to help me be accountable. I’m excited to share it all!
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#logodesigner #logodesigns #branding #branddesign #branddesigner #adobeillustrator #procreate #procreatelettering #womencreatives #femalecreatives #typography #typographydesign

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