BENRIK REBRAND
A small business approached me for a complete brand refresh to elevate their presence. I designed a cohesive identity, including a new logo, packaging, marketing materials, and a website. A year later, I expanded the brand’s visual impact with large-format signage and exterior décor.
PROJECT TYPE
Rebrand
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DATE
2022-2024
Additional Insight
MY ROLE
I led brand strategy, art direction, logo and packaging design, website development, and client collaboration to create a cohesive and elevated brand identity for the small business.
THE PROCESS
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Client Collaboration: Worked closely with the business owner to understand their vision, market positioning, and long-term goals.
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Brand Identity & Design: Developed a refreshed logo, packaging, and marketing materials that aligned with the brand’s personality and target audience.
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Website Development: Designed and launched a functional, visually appealing website to enhance online presence and customer engagement.
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Expansion & Growth: A year later, continued to support the brand’s evolution with large-format signage and exterior design elements to strengthen in-person brand recognition.
THE OUTCOME
The rebrand elevated the business’s professional image, improving customer engagement and brand recognition. The cohesive design system allowed for seamless expansion into new marketing opportunities and physical storefront enhancements.