top of page

DAZZLIN GLITTER DRINK MIXES

Glitter drinks were taking social media by storm, but existing products had a major flaw—the glitter would sink once the stirring stopped. We needed to develop a ready-to-use, all-in-one drink mix that not only sparkled but also tasted great and kept the glitter suspended for a dazzling, long-lasting effect.

PROJECT TYPE

New Product Launch

​

DATE

2024

Portfolio---Dazzlin.png

Additional Insight

MY ROLE

I led art direction, ideation, market & competitor analysis, development testing, and R&D collaboration to ensure the product was both visually stunning and functionally innovative.

 

THE PROCESS

  • Market & Competitor Research: Identified the gap in the market and key trends driving consumer demand.

  • Research & Development: Worked closely with food scientists to develop a proprietary formula that enhanced glitter suspension while delivering great flavor.

  • Branding & Packaging: Directed an eye-catching brand identity and packaging that highlighted the unique shimmer effect, making it irresistible for social media and retail.

  • Consumer-Driven Approach: Conducted tests to determine the most desirable flavors and launched with those first to maximize appeal.

 

THE OUTCOME

The glitter drink mix launched successfully on Amazon, quickly gaining traction as a standout, trend-driven product. The line has potential to expand, with new flavors and sparkling drink accessories in development to further engage consumers looking for the perfect Instagram-worthy beverage.

bottom of page