DISNEY LICENSED KITS
Disney magic met the baking aisle with licensed Nightmare Before Christmas kits and character-themed sprinkle mixes. Sold in Walmart for two years, the brownie, cookie, and drink kits achieved an impressive 92% sell-through rate. The collection also expanded to Amazon with Mickey Mouse and Inside Out sprinkle mixes, bringing playful, branded baking experiences to more consumers.
PROJECT TYPE
Licensed Development
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DATE
2023-2024


Additional Insight
MY ROLE
Led product design, packaging development, and brand collaboration to bring Disney-licensed baking kits and sprinkle mixes to mass retail and eCommerce.
THE PROCESS
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Brand Collaboration: Worked within Disney’s licensing guidelines to create packaging and product designs that captured the essence of Nightmare Before Christmas, Mickey Mouse, and Inside Out while maintaining strong shelf presence.
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Product Development & Design: Designed Nightmare Before Christmas brownie, cookie, and drink kits with eye-catching visuals and engaging consumer experiences. Developed Mickey Mouse and Inside Out sprinkle mixes tailored for the eCommerce market.
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Retail Strategy & Execution: Optimized packaging and product appeal for Walmart’s in-store retail environment while ensuring Amazon listings stood out in the online marketplace.
THE OUTCOME
The Nightmare Before Christmas kits performed exceptionally in Walmart, selling for two consecutive years with a 92% sell-through rate. The sprinkle mixes successfully launched on Amazon, expanding the brand’s reach and reinforcing the demand for Disney-branded baking products.