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FROST FORM STARTER+ KITS

While browsing Instagram, we discovered Frost Form—a revolutionary cake-decorating tool with huge potential but just starting it's reach at 2,000 followers. Its premium quality stood out, but we saw an opportunity to create a more affordable version for beginners without compromising its innovation.

PROJECT TYPE

Reposition & Line Expansion

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DATE

2022

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Additional Insight

MY ROLE

Led product adaptation, design development, and brand collaboration to create an affordable version of Frost Form while maintaining the integrity of the original product.

 

THE PROCESS

  • Market Opportunity & Collaboration: Discovered Frost Form on Instagram when it had only 2,000 followers and saw potential for a more accessible version. Worked closely with the original creator to refine the product, ensuring differentiation from the premium version while preserving its core functionality.

  • Product Development & Design: Developed a cost-effective Starter+ Kit, making the tool more approachable for beginners. Designed packaging and branding to appeal to a broader audience without diluting Frost Form’s established reputation.

  • Retail & Growth Strategy: Launched the Starter+ Kit on Amazon, optimizing listings and leveraging targeted marketing to drive visibility and sales.

 

THE OUTCOME

The product rapidly gained traction, becoming the #1 best seller in its category on Amazon for nine months. It also delivered outstanding results across two Prime Days, solidifying its success as a must-have tool for beginner cake decorators.

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