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MACARON & MERINGUE

Macarons and meringues are beloved for their delicate textures and beautiful presentation, but they’re notoriously difficult to make from scratch. We saw a gap in the market—low competition for macaron mixes and strong demand for meringue on Amazon—creating the perfect opportunity to develop a foolproof, high-quality solution for home bakers.

PROJECT TYPE

New Product Launch

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DATE

2024

Portfolio---Macaron.png
Portfolio---Meringue.png

Additional Insight

MY ROLE

I led art direction, market & competitor analysis, development testing, and consumer testing, ensuring the final product was both functional and visually appealing.

 

THE PROCESS

  • Market Research & Consumer Insights: Identified key pain points in traditional macaron and meringue baking, focusing on simplifying the process without sacrificing quality.

  • Research & Development: Worked closely with food scientists to refine a mix that delivered consistent, bakery-quality results with easy-to-follow instructions.

  • Consumer Testing: Gathered feedback to fine-tune flavor, texture, and usability before launch.

  • Branding & Packaging: Designed a premium, approachable brand identity and packaging that emphasized ease of use while maintaining a gourmet feel. We also utilized AI tools to concept photography and creative samples.

 

THE OUTCOME

The final product provided a successful solution to a technically difficult baking challenge, allowing home bakers to achieve professional-level results with ease. The mixes launched on Amazon with strong sales performance, proving the demand for high-quality, foolproof baking solutions in the specialty dessert space.

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