SUGARBELLE SEASONAL
Sugarbelle, a well-known name in the cookie decorating community, is celebrated for her innovative "shapeshifting" royal icing designs. We were invited to expand her brand with a seasonal product line, blending her signature style with fresh, trend-driven offerings. This collaboration led to innovative creations like platter sets and an advent calendar, bringing new excitement to holiday baking.
PROJECT TYPE
Line Expansion
​
DATE
2023
Additional Insight
MY ROLE
Led product development, design refinement, and collaboration with Sugarbelle to create a seasonal product line that honored her signature cookie decorating style.
THE PROCESS
-
Brand Collaboration & Approval: Worked closely with Sugarbelle to refine and approve designs, ensuring the new products aligned with her brand identity and creative vision.
-
Product Innovation: Developed new seasonal offerings, including platter sets and an advent calendar, introducing fresh ways for consumers to engage with cookie decorating.
-
Trend-Driven Design: Incorporated both timeless holiday themes and emerging trends to create products that would appeal to Sugarbelle’s loyal audience and new customers alike.
-
Retail Readiness: Ensured product designs, packaging, and assortments were optimized for seasonal retail success.
THE OUTCOME
Although the seasonal Sugarbelle collection was never produced, the collaboration resulted in a thoughtfully developed product line that aligned with her brand and audience. The process refined concepts for future opportunities and showcased innovative approaches to seasonal cookie decorating.